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Genesis G80 Sport Takes on Mercedes-AMG E43 in Casual Comparison

Jaguar vs. BMW, Lexus vs. Audi… but Genesis vs. Mercedes-AMG? This is not the kind of competition you’ve seen before, but that’s because the G80 Sport is the first of its kind for the Koreans.


As you know, Hyundai has been perfecting its luxury car, the Genesis, for many years. Recently, it got spun off into a separate brand, and the G80 Sport is its most dynamic product.

Ironically, the Sport boasts a 3.3-liter twin-turbo V6 that’s less powerful than the 5-liter V8 that’s also available in the G80. But the E43 doesn’t quite live up to expectations either, as its 3.0-liter twin-turbo V6 isn’t hand-built. It also trails in power and especially torque behind the old E 500 sedan, which boasted a 4.7-liter V8.

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We’ve established that the G80 Sport has no option and that it’s cheaper than the BMW 5 Series. So obviously, it’s also cheaper than a Mercedes-AMG sedan. The E43 might be the “entry-level” Affalterbach creation, but it starts at $72,600 in the States. Meanwhile, the Genesis is only $57,750 with optional all-wheel drive.

Reviews by TheStraightPipes are usually lighthearted and done from the perspective of an average consumer. Which one is faster? It’s obviously going to be the Mercedes since it’s lighter and has more power, so there’s no point in doing a drag race. Which one looks the best? They say the G80 Sport does, and we tend to agree, but tell us what you think in the comments section.

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Of course, you can see places where the corners have been cut, like the Mercedes having one of the more sophisticated infotainment systems on the market and the Genesis borrowing tech from Hyundai. But the upside to the G80 not having a famous enough badge is that you’re less likely to see another one on the road. Genesis has apparently also developed a fantastic cruise control system that keeps you in lanes and seems to have everyone impressed.

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